Social Media Marketing
Social media marketing is the use of social media platforms to market a product or service. It is the process of gaining traffic through social media sites. Most of these social platforms have their own built-in analytics, where companies can track the progress, success, and engagement of ad campaigns. Companies address several stakeholders through social media marketing including (potential) customers, (potential) employees, journalists, bloggers, and the general public.
Social media marketing is becoming important part of marketing strategy.