Content Marketing is marketing which focused on creating, publishing and distributing content for a targeted audience online. It is used by businesses to: Expand their user base, Diversify their user base, Establish or Increase online sales, Create an online community of users, Increase brand awareness or credibility. When good content is posted then people are going to engage with it. It is flexible with multimedia capabilities so that it can provide information in different formats to reach as many people as possible. Real connections would be inveterate if content marketing strategies and SEO are executed well.
Businesses will follow 3 steps when creating content
Define a target audience and their needs.
The first step is to define a target audience. Content marketers understand customers need and their requirement beyond their sole interest in their products or service.
Ascertain the types of Content
Content Marketing includes Quiz, Webinars, Events, Magazines, Competitions, Videos, Infographics, Editorials, Interviews, Podcasts, Surveys, e-book, blogs and article, Social media Post.
Good content for any business will depend on business goal and target audience.
Ascertain a Content Management System
A content management application is the front-end user interface that allows a user with limited expertise to add, modify and remove content from a Web site without the intervention of a webmaster. A business will need to find CMS to get started.