Pay Per Click also known as Cost Per Click is an internet advertising model used to direct traffic to websites. It is is commonly associated with first-tier search engines such as Google AdWords and Microsoft Bing Ads. Advertisers make a bid on keyword phrases related to their target market with the help of search engines. You can come up with your advertisements at the top of the search engines, websites, blogs with the help of Pay Per Click Advertising. From those outstanding sources when user try to click on those ads to visit websites then the user will be charged.

Facebook and Twitter are such social network which have also adopted pay-per-click as one of their advertising models. In order to make your PPC campaign effective all you need is an engaging landing page and right keywords.
To get leads and sales, today most of the online businesses uses PPC services .