web-designing

Voice search strategy

22 Percent of Total Searching is for Local Content and Information

50

search is performed on mobile device.

80

mobile users search for local business

50

conversion rate from mobile search of local search

consider the intent behind a voice search

Since many voice searches are local in nature, having your Google My Business listing claimed and up-to-date can help increase your chances of showing up when a voice search is done pertaining to your local business, location or business category.

More Natural Way to Interact with Machines Using a Conversational Voice.

Mobile devices, smartphones and smart home devices featuring digital assistants like Siri, Cortana, Alexa and Google Assistant are invading our lives.

These new voice devices and technology make it easier than ever for people to simply ask a question and get information from their device. This allows for a more natural way to interact with machines using a conversational voice. Using your voice, you can now play music, turn on your lights, search for a local pizza restaurant, order products and get information on everything from breaking news to the weather.

More Natural Way to Interact with Machines Using a Conversational Voice.

And interconnectivity between various devices is an interesting part of voice search technology. For instance, a Google Home tip can even show up on your desktop, giving you advice on how you can best use your Google Home voice assistant

According to the Internet Trends Report 2016, people are using voice search for a variety of searches. With an estimated 22 percent searching for local content and information, local businesses (and agencies that do local SEO) need to start strategizing for local voice search.  

Another reason voice search is becoming more mainstream is that these new devices (like Alexa and Google Home) are bringing voice search to the everyday consumer — and are actually living in your home. (If you tried to find an Amazon Echo to purchase around Christmas time, you know what I’m talking about. There were none to be found.) Consumers have more voice recognition technologies to choose from, and there are sure to be more on the horizon.

So, if you’re going to stay ahead of local search, you need to start thinking about voice search as you optimize your site — starting now.

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